Wholesale bank boosted client acquisition by 15% via CRM-integrated lead gen
10 Jan 2024
1 min read
Client wanted to grow their wholesale banking business by acquisition of new clients, decreasing attrition, and deepening existing relationships by leveraging internal bank data and external data sources
Context
- Client wanted to grow their wholesale banking business by acquisition of new clients, decreasing attrition, and deepening existing relationships by leveraging internal bank data and external data sources
- Client wanted to streamline the lead generation process and integrate the same with a CRM platform for monitoring purposes
Approach
Evaluation
of existing processes
- Evaluated the need based lead generation approach currently being used by RMs / PSMs
- Evaluated the need based lead generation approach currently being used by RMs / PSMs
Proofing the lead generation process
- Developed a full proof lead generation process by leveraging the data bank for different use cases
- Reviewed each use case along with the bank management and aligned on the call to action for each use case
System
Integration
- A CRM platform compatible for all lead types was developed which ensured seamless integration
Solutioning
and streamlining
- Lead generation: Leads were generated for each use case and the approach was streamlined with the help of the internal analytics team
Praxis value delivered
- Leads generated under all use cases were mapped to PSMs / RMs on a CRM platform where bank can review the progress on each use case / lead type hence ensuring retention of existing and acquisition of new customers
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