Family office surveyed 200 customers & 30 agents to assess 5-year Indian insurance outlook
07 May 2020
1 min read
Assessment of digital adoption and efficacy of technology-based solutions offered by Indian insurance and InsurTech players
Context
- Client description: Family run investment company
- Opportunity: Client wanted to understand the insurance sector in India with a focus on role of digitization in health and motor insurance
Further, the client also wanted to understand the following
- Assess the digital adoption in the Indian market to help it make suitable investment decisions
- Understand the product portfolio, depth of digitization and channel strategy of Indian insurance and InsurTech players
Our Approach
- Benchmarked customer journeys and extent of digitization for various Indian insurance and InsurTech players including insurance aggregators
- Pan-India customer survey (N = 200) to understand and evaluate selection / purchase criteria and readiness for digital offerings / channels
- In-depth interviews with 30+ employees and insurance agents
- Web scraping and mystery shopping to understand the current offerings and insurance sale process