Leading health insurer raised claims CSAT 25% with a differentiated, agile tech stack
21 Feb 2023
1 min read
A leading health insurer wanted to create a best-in-class claims experience for their customers as a key differentiator in the marketplace.
Context
A leading health insurer wanted to create a best-in-class claims experience for their customers as a key differentiator in the marketplace.
Our approach
- Mapped the customer journeys and identified the pain points for stakeholders at each step
- Prioritized the critical issues that need to be resolved based on their frequency and severity
- Set aspirations/goal posts for key metrics
- Designed solutions and interventions required to meet the aspirations/ goals
- Developed a program charter to drive the implementation of the proposed solutions
Praxis
value delivered
- Creating an agile and responsive tech stack is essential to building a differentiated claims proposition
- Designing journeys and a proactive communication strategy can be a powerful lever to enhance customer experience during their moment of truth
- Re-imagining the operations setup can yield substantial improvements in terms of aligning the available capacity with the demands of the claims processing teams
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