Educational non-profit secured 5 top creators after engaging 100+ to develop 250 hours of content
02 Jun 2020
1 min read
The study was done to select best in class content creators & educators aligned for the purpose of content creation of online video content
Context
- Client description: Client, in partnership with Google (You Tube) wanted to create 250 hours of byte-sized curriculum-based educational videos for govt. school students for Math, in Hindi & Telugu languages
- Opportunity: They wanted to engage best-in-class content creators & educators to create sample educational videos to be tested in the pilot phase
- Scanned content creation ecosystem and determined various archetypes of creators. For each archetype we found out cost of production per min and monthly throughput by video format, prior work done & team strength through discussions
- Created a model to determine maximum thresholds for cost of production per min for each video formats
- Reached out to 100+ creators and 30+ educators using a variety of reach-out strategies and leveraging large networks of relevant communities
- Shortlisted creators, engaged in conversations to understand fit with the project, discussed in depth along with CSF and determine the final set of creators for the pilot phase
- Scanned educator ecosystem and assessed unit costs and time required for creating scripts for 3-4 minute videos
- Shortlisted educators based on profile fit with the project and evaluation of assignments given by pedagogical advisors