Increased Year-on-Year Admissions by 42 Percent and Scaled Digital Leads Fourfold for a leading pres
17 Feb 2026
Drove 42 percent year-on-year admissions growth and fourfold digital lead scale through performance marketing, franchise playbooks, and sales capability expansion.
Client: Pre-School Chain
Offering: Strategy, Transformation and Go-To-Market
Context
One of India's largest franchise-based pre-school chains wanted perspective on:
Expanding their franchise network across India through accelerated B2B sales
Maximizing student admissions across pre-schools through stronger B2C sales
Improving sales and marketing capabilities, processes, and systems to sustain growth
Approach
Capability assessment: Organized immersion sessions with functional leaders to review organizational structure, processes, and capabilities across the sales and marketing verticals
Field research: Conducted field visits, franchise partner calls, and parent interactions across regions to understand customer perspectives and identify friction points
Playbook development: Identified key levers and created 40+ playbooks documenting industry best practices, deployed across the franchise network
Execution PMO: Provided hands-on PMO support across marketing, social media campaigns, customer retention initiatives, and new center operationalization
Praxis Delivered
Delivered a 4x increase in digital leads through performance marketing campaigns and a 2.5x surge in organic digital leads. Increased franchise lead conversion rate by 33% through a 90% expansion of the sales team. Achieved approximately 42% year-on-year growth in student admissions and a 24% improvement in student retention rate, transforming the client's post-COVID trajectory into sustained, scalable growth.