Grew Organic Web Traffic and Lead Volume by Over 200 Percent in Six Months
11 Feb 2026
Scaled organic traffic from 17K to 50K+ and built a 500+ blog content engine to institutionalize sustainable digital lead growth.
Client: Pre-school chain
Offering: Strategy, Transformation and Go-To-Market
Context A leading franchise-based pre-school chain engaged Praxis to:
Ramp up organic web traffic multi-fold to increase the volume of high-converting organic leads
Strengthen SEO performance and content output to sustain long-term digital lead generation
Approach
Competitive benchmarking: Conducted secondary research to benchmark competitor digital presence and identify industry best practices in SEO and content marketing
SEO diagnostics: Performed Semrush analysis to evaluate existing organic performance, identify improvement areas, and surface high-traction keywords for blog content
Agency management: Partnered with the client's marketing team to identify and onboard an SEO-focused agency, running weekly sprints to address hygiene fixes and progressive enhancements
Content scaling: Onboarded multiple blog writers and designed a structured crowdsourcing program to generate user-generated content from the existing franchise network
Praxis Delivered
Delivered over 200% growth in organic web traffic and organic lead volume within six months, scaling B2C organic traffic from 17K to over 50K and growing the blog base to 500+ live posts. Achieved organic reach of 263K and 220K accounts on Instagram Reels and institutionalized a sustainable user-generated content engine across the franchise network for long-term SEO compounding.