Expanded Franchise Network by 50 Percent and Improved Conversion by 40 Percent for a preschool chai
12 Feb 2026
Delivered 150 percent lead growth and 40 percent conversion improvement through digital, sales, and affiliate channel optimization.
Client: Pre-school chain
Offering: Market and expansion intelligence
Context
A leading pre-school chain engaged Praxis to:
Increase B2B lead volume and improve the quality of leads entering the sales funnel
Improve sales team productivity and conversion efficacy across the franchise network
Set up additional alternate channels for leads and sales to reduce dependence on existing sources
Approach
Primary research: Conducted in-depth B2B sales research including 100 market visits, 30 mystery audits, and 30 sales manager interviews to diagnose performance gaps
Digital lead generation: Onboarded a performance marketing agency, improved website SEO, and established new organic and paid lead sources
Sales funnel optimization: Analysed sales team performance data and redesigned the funnel to improve conversion rates and team productivity
Alternate channel development: Established an affiliate sales channel and designed structured engagement programs to sustain productivity
Praxis Delivered
Delivered over 150% increase in lead volume and a 40% improvement in sales conversion rate. Grew the franchise network size by over 50% and established a large-scale alternate affiliate sales channel, transforming the client's B2B growth engine through a combination of digital, sales, and channel interventions.