Non-profit found ideal content partners via 21 focus groups across 9 cities
23 Apr 2020
1 min read
The study aimed to help the client evaluate models for creating educational video content in association with relevant partners
Context
- Client Description: Client is a nonprofit organization working to provide quality school education to all children
- Opportunity: Client wanted to achieve the following:
- Create educational videos for students of Government schools in vernacular languages
- Assess content creation partnership models available and determine the appropriate model
Our Approach
- Explored and studied prevalent content creation models in the education sector
- Evaluated these models based on a comprehensive set of criteria, e.g. quality control in the process, prior experience in creating content for a younger audience, etc.
- Created a list of popular video formats used to create educational videos, along with a sample video for each type
- Conducted 21 focus group discussions (FGDs) with students & teachers in 9 cities in India (across all 3 tiers), to test the sample videos and obtained their feedback on the engagement as well as potential adoption level for each of the videos