Assessed Geographic Expansion Viability Through 300+ Parent Surveys and Demand-Supply seat Modeling
20 Feb 2026
Delivered investment-grade intelligence assessing K–12 demand-supply balance and revenue growth potential for geographic expansion.
Client: Leading K-12 school
Offering: M&A value creation
Context
A leading K–12 school chain sought Praxis' help to:
Understand total K-12 demand and supply in Nagpur, with a focus on school seats with annual fees above INR 55,000
Benchmark the target school's offerings against competitors and compare enrolment and fee growth across key schools
Gain a clear view of revenue and EBITDA growth potential to support the investment decision
Approach
Parent survey: Surveyed approximately 300 parents across leading Nagpur schools to understand school selection behaviour and perceptions of the target
Parent interviews: Conducted over five interviews with parents of students enrolled at the target and over ten with parents who chose competitor schools
Principal interviews: Conducted over ten interviews with school principals to understand competitive positioning and enrolment strategies
School benchmarking: Benchmarked leading schools across teaching quality, infrastructure, and key performance parameters
Market sizing: Conducted a market sizing exercise to assess K–12 demand and supply dynamics in Nagpur
Praxis Delivered
Delivered a comprehensive investment intelligence study, sizing the Nagpur K–12 addressable market and projecting addressable demand growth at approximately 2% CAGR, identifying key enrolment drop reasons and competitive vulnerabilities, and benchmarking the target against leading schools. Provided the client with a clear view of growth potential, target differentiation, and revenue and EBITDA trajectory to support a confident investment decision.