Assessed 3,000+ consumers and 40+ teachers to evaluate scalability, brand equity and retention drive
24 Feb 2026
Analyzed 1,800+ parent and learner responses to uncover growth drivers, awareness channels, and conversion levers across metro and tier cities.
Client: EdTech company
Offering: Learner, alumni and stakeholder experience
Context
A leading Edtech firm wanted to understand:
Market size and opportunity by mapping student behaviour toward online education, including usage and frequency
Platform and brand perception, and competitive advantages of the target versus key peers
The target's ability to onboard and retain teachers compared to other key platforms
Approach
Market sizing: Estimated the total market size of overall coaching and online coaching for competitive exams in India to assess market attractiveness
Consumer survey: Conducted a survey of approximately 3,000 respondents covering propensity to take online coaching, usage frequency, platform preferences, teacher preferences, and willingness to pay
Teacher interviews: Conducted over 40 interviews with teachers to understand engagement with the target platform, reasons for onboarding, and propensity to continue
Praxis Delivered
Delivered deep, comprehensive intelligence across 3,000+ consumer respondents and 40+ teacher interviews, providing the company with a clear view of customer behavior, platform differentiation, brand positioning, and teacher retention dynamics. Assessed the platform's scope to evolve into a one-stop destination for competitive exam preparation, directly supporting the client's investment thesis.