India D2C Report 2022 | CII, Shiprocket & Praxis Global Alliance

India D2C Report 2022 is a collaborative industry report by Confederation of Indian Industry (CII) and Shiprocket, with Praxis Global Alliance as Knowledge Partner. The report explores India’s rapidly growing Direct-to-Consumer ecosystem, market size evolution, category opportunities, digital enablers, and strategic imperatives for brands building scalable, technology-led D2C businesses. The India D2C Report 2022, published by the Confederation of Indian Industry (CII) in collaboration with Shiprocket and supported by Praxis Global Alliance as Knowledge Partner, presents a comprehensive analysis of India’s evolving Direct-to-Consumer (D2C) landscape. The report highlights India’s expanding digital economy, rising e-commerce penetration, and the rapid scale-up of D2C brands across categories such as beauty, fashion, electronics, grocery, home décor, and personal care. It outlines market growth from ~US$12B in FY22 to an expected ~US$60B by FY27, supported by increasing smartphone adoption, internet penetration, and consumer spending. Backed by extensive primary research including founder interviews and consumer surveys, the report provides actionable insights on go-to-market strategies, ecosystem enablers, technology integration, and growth pathways for emerging and established D2C brands.




Can also be read on Shiprocket and CII