Subrata Siddhanta

Practice Leader, Consumer and Retail

About Subrata Siddhanta

Retail | Consumer Brand | Strategy & Transformation | Customer Insight | Business Development | Customer Experience
Subrata Siddhanta is a consumer and retail industry veteran with more than three decades of strong industry experience in all types of retail formats. He has worked across the value chain and created multiple brands in retail.

Subrata is currently a Practice Leader with Praxis in Consumer and Retail practice. Prior to working in advisory with Praxis, he was in leadership roles with Trent Ltd., Spencer’s Retail, Shopper Stop, Century Textiles, Arvind Ltd., and Raymond.  He has extensive experience in strategy formulation, execution, and stakeholder management. 

He worked extensively on private label development, optimum assortment matrix creation, and value brand development. His turnaround strategies and the creation of new brands are well recognized in the industry. 

In his last engagement as Business Head of Trent Ltd. (a Tata Enterprise), he has created a value fashion brand Zudio and put it into a growth trajectory.

Subrata specializes in strategy, advisory, startups, and turn around in fashion and retail businesses.


M.Tech, IIT Delhi

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