TikTok launches education push in India

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Education and Employability

Tiktok launches education push in india

16 Oct 2019

1 min read

Education is more attractive to advertisers than TikTok’s current user-generated content of practical jokes, dancing and lip-syncing on the platform.

“TikTok is trying to discover new use cases for the platform to get wider acceptance,” said Madhur Singhal, managing director at consultancy Praxis Global Alliance. “Education is very strategic for anyone seeking content monetization in India, education gets you into the household.

Featured Leader: Madhur Singhal

This article was originally published on Financial Times. Read more.

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TikTok launches education push in India | PraxisGA