TikTok, Bigo Live turn the page with educational content

Know more→

Technology, Business Services

Tiktok, bigo live turn the page with educational content

25 Jun 2019

1 min read

The push into educational content comes at a time when a bulk of the content on such apps revolves around entertainment. TikTok faced a temporary ban in India after the Madras High Court ruled in April that the app was “dangerous for children”. It has been since revoked. Google-owned YouTube has also been focusing on educational content. It is investing $20 million in developing such content. “For YouTube, such content adds engagement as it has a wider audience. But, for short-video apps which are purely for feed-driven entertainment purposes today, core educational content is challenging till they evolve their product and search capabilities,” said Madhur Singhal, Managing Director, Praxis Global Alliance.

Featured Leader: Madhur Singhal

This article was originally published on The Economic Times. Read more.

Are you looking to grow faster than the competition? Write to us below.

Disclaimer: The text, images and content here have been reproduced from the original publisher. Praxian Global Private Limited does not claim any ownership or right to use of this content and the rights belong to the publisher. We have contributed our perspectives, which are often proprietary, to the content publisher. We or the publisher have no obligation to update or refresh the content or our perspectives shared herein.

Ready to talk?

I want to talk to your experts in:

We work with ambitious leaders and transformative clients who are defining the future. Together, we achieve extraordinary outcomes.