How does maruti drive ahead of its rivals even in a pandemic? ask its retail twins, nexa and arena
17 Sept 2020
1 min read
The
Nexa brand not only helped Maruti move up the value chain but also provided
better margins due to the higher prices of cars it houses. The Arena network,
on the other hand, lifted the small-car buying experience for an average Maruti
buyer. But does it make sense to have a twin distribution model? Latest numbers
show it does.