Fintech lenders use omnichannel for healthy loan book

Offline presence in key industrial clusters can enhance underwriting, provide branding and cater to segments where some touch and feel is required, he said. “These startups should leverage their digital distribution capabilities, but create offline servicing systems for their customers, this will also help in educating the customer, which in India, is the biggest challenge,” said Madhur Singhal, managing director, Praxis Global Alliance.