Consumer and Internet
Why syrups and spreads caught dabur’s fancy
28 Jul 2021
1 min read
Dabur India, known for ayurvedic products such as Chyawanprash, last week introduced Dabur Honey Tasties – honey-infused chocolate and strawberry syrups – for children, marking its entry into the dips, spreads and condiments category, which has attracted other companies, too.
The company is counting on its innovation in the honey category to provide a treat that children will like while widening its share of the market.
“Dabur Honey Tasties can be added to milk, spread on bread, drizzled on pancakes/waffles and used to make desserts. It not only enhances the flavour of milkshakes but can also be used as a topping in beverages like cold chocolate and cold coffee, besides ice-creams,” said Prashant Agarwal, marketing head -health supplements, at Dabur India.
The product, priced at Rs 120 for a 200-gram squeezy pack, will be sold at select retail stores and on leading e-commerce platforms.