Consumer and Internet
What a beauty! 5 d2c beauty & skincare brands driving the segment & investors' interest with ease
29 Jul 2021
1 min read
The year of the pandemic has had a drastic impact on the overall beauty and skincare industry and rightly so, the year 2020 was not even close to normal. The year has been all about modern branding, consumer experience, catering to consumer demands, and a shift towards D2C. The months during the Covid also shifted the focus of the beauty and skincare brands towards natural and organic products. The pandemic gave consumers a lot of time to re-evaluate their options and think before using any kind of cosmetics on their bodies.
People became more aware of the kind of ingredients used in their make-up and skincare products and this is gradually changing the industry as a whole with a number of homegrown brands offering goodness of local, natural, and organic products.