Consumer and Internet
Tough times will make startups go for ‘hero teams’, slash ad budgets and focus on profits
17 Jun 2022
1 min read
Madhur
Singhal, managing partner and CEO of Praxis Global Alliance, specified that
some companies operating in the healthtech, ecommerce, and direct-to-consumer
(D2C) would be able to use their cashflow much more efficiently, leadin to
lower cash burn rate.
“It
will be difficult for edtech and social commerce to reduce cash burn because
the pace of new customer acquisition must be maintained to support growth,”