Mid-size sedan sales hit hard across segments by suvs
14 Mar 2022
1 min read
Suman
Jagdev, partner, automotive, Praxis Global Alliance, told FE that premium
hatchbacks have seen strong traction over the years. “It’s a very aspirational
segment, proven by the fact that a lot of buyers also spend on accessories.
Certain premium hatch models also come with turbocharged engines, to cater to
those customers who love to drive,” he said. “A premium hatch customer is
value-conscious, not price-conscious, ideally in the age-group of 25-35 year
old.”