Long before Mukesh Ambani set his eyes on the millions of mom-n-pop stores, a bunch of e-commerce startups were preparing the ground ?— they are now getting their due

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Long before mukesh ambani set his eyes on the millions of mom-n-pop stores, a bunch of e-commerce startups were preparing the ground ?— they are now getting their due

15 Sept 2021

1 min read

It was the year 2019, when India’s richest man Mukesh Ambani declared that he would connect 13 million kirana stores —the Indian word for mom and pop stores — with his tech platform JioPlatforms. Amazon and Flipkart have been on hot pursuit of these neighbourhood stores for at least half a decade.

However, for quite some time before that, a bunch of young startups like Dukaan and Khatabook have been preparing the ground for these big tech giants to make a big splash. These enablers are getting their due from venture capitalists (VCs) now. These ecommerce startups have raised over $135 million since August 2021.

Click here to read the full article on Business Insider

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Long before Mukesh Ambani set his eyes on the millions of mom-n-pop stores, a bunch of e-commerce startups were preparing the ground ?— they are now getting their due | PraxisGA