Internet-first brands are fast gaining traction

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Internet-first brands are fast gaining traction

01 Apr 2021

1 min read

March witnessed frenetic action from internet-first brands. Bewakoof.com, a direct-to-consumer (D2C) brand of multi-category fashion products, such as apparel, footwear, bags and accessories for men and women, raised ?30 crore from IvyCap Ventures. The money, the company said, will be used to improve technology, consumer interface and newer product categories. A few days ago, homegrown organic skin and hair care products firm Juicy Chemistry raised $6.3 million in a Series A funding round led by Belgium-based investment firm Verlinvest. This was its first institutional fundraising for building brand and expanding business.

The full article was originally published on Mint

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Internet-first brands are fast gaining traction | PraxisGA