A year without TikTok

After the ban on the Chinese app, many options jumped and many big people in the house grabbed a part of the market. People with deep pockets and videos and more experience with social media were likely to win. Even some unicorns emerged. But success in downloading and earning instead of users will decide the real winners.

Last year, this time India banned the Chinese short-form video app TikTok following a summer of cross-border tensions between the two countries. Overnight, the user appears to set short-form video sets to find viral pieces of music or audio in the market. But practically the very next day, a flurry of TikTok options emerged-Instagram reels, YouTube shorts, MX TakaTak, Josh, Moj, Roposo, Mitron, Trell, Chingri, and many others. The growth of these new apps created twice the problem- one, former Tiktok stars and their audiences were divided between many apps, and two, the new apps have not yet matched the technology.