Country / adjacency / category strategy
A market leader goes cold: inside the costly push beyond fresh meat
23 Nov 2025
1 min read
Recently
listed Zappfresh is preparing to make its boldest bet yet. Barely a month after
beating bigger rivals Licious and FreshToHome to the public markets through an
SME IPO that was fully subscribed, the Gurugram-based meat brand now wants to
push into the far more capital-intensive frozen foods business, including
vegetarian products.