India’s EdTech sector is witnessing a fundamental shift from high-ticket, outcome-based curricula to high-frequency, low-cost micro-learning

As traditional EdTech models face pressure, the industry is shifting toward "infotainment" and micro-learning. By offering low-ticket content (often under ?300) focused on everyday skills and habit formation, platforms are expanding the learner base. This $300-400 million market is growing at 20-30% annually, leveraging AI and creator-led content to capture high-frequency users in vernacular markets.

Read more at Mint