With Titan, all that glitters is unfortunately gold

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Consumer & Internet

With titan, all that glitters is unfortunately gold

13 Sept 2019

1 min read

It’s the darling of Nifty50 stock pickers, especially those looking to invest in India’s long-standing consumption dream. Never mind the ongoing consumer slowdown, as they say, gold is selling anyways as markets face a downturn, and Indians will never stop buying jewelry, Their obvious bet is, of course, Titan.

Jewelry retailers from South India, the biggest consumer of gold jewelry, give a tough competition to Tanishq for a national top spot in market share. The region, which accounts for 40% of the country's gold consumption, is dominated by the market leader Kalyana Jewelers and Malabar Group, according to the data from PGA Labs.

This article was originally published on ET Prime. Read more.

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With Titan, all that glitters is unfortunately gold | PraxisGA