Country / adjacency / category strategy
Why india's $1.1b ready-to-cook boom is luring fmcg giants, startups
03 Dec 2025
1 min read
An estimated
50 million Indians now form the addressable market for pre-cooked and
semi-cooked meals, according to a recent report by Redseer Strategy
Consultants. “The growth of the RTE (ready to eat) category is driven
by busier lifestyles, higher disposable incomes, and rising comfort
with packaged meals.
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