Sky-high gold prices, BlueStone IPO light a spark in India's demi-fine jewellery market

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Consumer & Internet

Country / adjacency / category strategy

Sky-high gold prices, bluestone ipo light a spark in india's demi-fine jewellery market

30 Oct 2025

1 min read

Consumers have shifted spending from premium store of value jewelry to jewelry as fashion, which has been the key driver of growth in demand for jewelry. Demi Fine enables premium looks with the glitter of precious metals, allowing consumers to wear fresh pieces every day without breaking the bank. Huge interest in a recent company listing from the segment showed that consumers have accepted the category and that investors now believe demi fine jewelry is a sustainable business proposition that can be sealed.

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Sky-high gold prices, BlueStone IPO light a spark in India's demi-fine jewellery market | PraxisGA