Short stories, big players: Micro-drama startups brace as gaming giants move in

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Consumer & Internet

Country / adjacency / category strategy

Short stories, big players: micro-drama startups brace as gaming giants move in

27 Sept 2025

1 min read

India's booming micro-drama sector, characterized by short, vertically-formatted video stories designed for quick consumption, is facing a surge in competition from large gaming and media companies entering the market. This trend is driven by declining attention spans, the profitability seen in China, and the rise of user-friendly technology, but it creates a challenging landscape for smaller startups. As gaming giants bring significant investment and advanced engagement techniques, startups are pressured to adapt, leveraging AI for cost-effective content creation and exploring new monetization models like micropayments and subscriptions to survive and thrive.

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Short stories, big players: Micro-drama startups brace as gaming giants move in | PraxisGA