Shifting Consumer Dynamics in India’s Electronics Market

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Consumer & Internet

Country / adjacency / category strategy

Shifting consumer dynamics in india’s electronics market

24 Oct 2025

1 min read

Gen Z consumers are prioritizing trend-led innovation, design, and cutting-edge technology over longevity and durability particularly in smaller-value consumer electronics where shorter ownership cycles are redefining competitiveness. In a conversation with Mint, Madhur Singhal, Managing Partner, Praxis Global Alliance, shared his perspective on how evolving consumer behaviour and faster innovation cycles are reshaping competitive strategy in the Indian market.

Read the full story in Mint here Japanese electronics giants tiptoe back to India with a rewired gameplan

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