Quick commerce no longer a mad dash as firms use algos to group orders and cut costs

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Consumer & Internet

Country / adjacency / category strategy

Quick commerce no longer a mad dash as firms use algos to group orders and cut costs

12 Nov 2025

1 min read

Analysts said batching represents more than a mere cost tweak and marks an inflection point for quick commerce. “Over time, these algorithms will start prioritizing customers," said Madhur Singhal, managing partner, consumer and internet, at Praxis Global Alliance. “This will allow platforms to enable premiumization and potentially launch premium subscriptions to reward loyal customers," he added.

For now, though, batching mostly helps quick-commerce players trim losses without disappointing customers.

BigBasket, one of the earliest online grocers that used to run on scheduled deliveries, has come full circle after pivoting to quick deliveries through BBNow in 2022, and is now fine-tuning its batching engine. BBNow has been completely folded into BigBasket as its core quick-commerce arm.

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Quick commerce no longer a mad dash as firms use algos to group orders and cut costs | PraxisGA