Praxis Global Alliance Unveils ‘Trendspotting: Generational Appeal’ at IREC x D2C India 2025 Summit in Bengaluru

With 1 in 5 Gen Z-ers globally living in India and the generation projected to form over 30% of the national workforce by 2030, their impact on commerce, culture, and communication is both immediate and profound. The report urges brands to realign strategies with the values and preferences of these digitally native, purpose-driven generations.

Highlights from the Report:

• US$2.6 trillion in annual consumer spend is up for grabs—Gen Z is influencing a major chunk, particularly in wellness, experiences, and tech.
• 50% of Gen Z spend goes toward essentials, but 20% is on experiences like solo travel, live events, and dining—spending that Gen X rarely prioritized.
• 44% of India’s smartphone sales in 2024 came from Gen Z. Over 60% use wearables daily, and
  80% are keen on AR shopping.
• India’s preventive wellness market will triple by 2030, growing from US$179B in FY24 to US$532B. Gen Z is leading this boom through spends on fitness, diagnostics, mental wellness, and smart health tech.
• Experience markets are growing fast—segments like concerts, sports, and sightseeing are seeing
  CAGR of 13–15%. Notably, 39% of ticket buyers for live events in FY24 were Gen Z, with
  60% opting for BNPL services.
• #SlayWhileULearn: Gen Z is hooked on edutainment. Platforms like LEGO that blend learning with fun saw 2x revenue growth compared to the overall toy market from 2019–2024.