Investors smell opportunity as men’s grooming triggers a gold rush

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Consumer & Internet

Country / adjacency / category strategy

Investors smell opportunity as men’s grooming triggers a gold rush

17 Nov 2025

1 min read

Deals in the segment have more than doubled to $85 million so far in 2025, compared to 2023, according to data by Venture Intelligence. Nearly 66 deals have been inked in the past five years, including VC-PE (venture capital-private-equity) investments, as well as acquisitions by large consumer companies

Firms are now focusing on a few fast-moving and premium products like facewash and trimmers, instead of spreading themselves too thin across categories, betting that rising consumer experimentation will bolster growth

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Investors smell opportunity as men’s grooming triggers a gold rush | PraxisGA