From fans to factories: Atomberg considers supply of parts to appliance makers

"Fitness brands today are no longer competing only as gyms—they’re competing as lifestyle ecosystems. Consumers increasingly see health, beauty, nutrition and activity as part of the same journey, which is why companies are trying to build a broader portfolio across services, products and experiences. We are seeing a clear shift toward specialized fitness formats such as Pilates, recovery and functional training because consumers increasingly want targeted outcomes rather than a generic gym experience. Across fitness, beauty and nutrition, consumers are increasingly prioritising performance and measurable outcomes rather than just brand appeal. That’s creating space for fitness platforms to build product ecosystems around recovery, accessories and performance gear. The opportunity for platforms is to own the consumer relationship across the lifestyle journey. But building a scalable services business is very different from building a consumer products brand." ?

- Akshat Gupta, Principal (Consumer and Internet), Praxis Global Alliance?