Country / adjacency / category strategy
D2c brands to brace urban slowdown after great quick commerce rush
06 Dec 2024
1 min read
"While the urban slowdown will inevitably temper growth, existing D2C brands that adapt to the new environment can still achieve sustainable expansion," says Shivaraj Jayakumar, practice leader-consumer and internet at consulting firm Praxis Global Alliance. "Growth rates may temper from the 20–25% seen historically, but strategic shifts such as diversifying geographies, adjusting product lines, and enhancing operational efficiency can lead to steady, resilient progress."
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