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Convenience for India’s affluent is no longer just about apps—it is about the "quiet operating system" of lifestyle orchestration.

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Consumer & Internet

Go-to-market / Commercial Excellence

Convenience for india’s affluent is no longer just about apps—it is about the "quiet operating system" of lifestyle orchestration.

25 Dec 2025

1 min read
India’s affluent segment is transitioning from informal "fixers" to professionalized concierge services. With a projected market value of $2-3 billion, new digital-first players are offering horizontal orchestration for HNIs and UHNIs. This shift emphasizes judgment, access, and accountability over simple task execution, reaching the top 2-3% of households in India's leading cities.

Read more in Mint 

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