Consumer & Internet
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Communicating stories of furniture that add to festivities ft. IKEA’s Anna Ohlin

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Consumer & Internet

Communicating stories of furniture that add to festivities ft. ikea’s anna ohlin

12 Sept 2024

1 min read
The home and interior market in India is experiencing significant growth, reaching approximately INR 2.4 trillion (US$ 29.5 billion) in 2023. Indoor living product segments lead the market, holding around 41% of the total market share. In this scenario, consumers are increasingly seeing home interiors as an ‘expression’ and ‘reflection of self’ while they prioritise quality over quantity when choosing décor items, according to the Praxis Global Alliance report. 

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Communicating stories of furniture that add to festivities ft. IKEA’s Anna Ohlin | PraxisGA