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Breaking Trends: 2024’s Fast Fashion Boom and the Rise of Ethical Apparel

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Consumer & Internet

Consumer and Internet

Breaking trends: 2024’s fast fashion boom and the rise of ethical apparel

27 Dec 2024

1 min read
While speaking to Indian Retailer, Shivaraj Jayakumar, Practice Leader, Consumer and Internet at Praxis Global Alliance, captures this evolution, saying, “The apparel sector grew by 6 percent overall, but fast fashion stole the spotlight with 30-40 percent growth, driven by affordability and agility.” Brands like Zudio, which crossed Rs 7,000 crore in revenue and opened over 190" stores in 164 cities, proved that innovation and accessibility are the keys to success.

Read more on Indian Retailer 

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