After Dhurandhar and Avatar, Are India’s multiplexes truly back in business?

The Indian multiplex industry is at a crossroads, balancing high operational costs with a more discerning audience. Following the strong performance of December releases, Madhur Singhal, Managing Partner at Praxis Global Alliance, shared his expert views with Financial Express. Singhal highlights that while the "weekend movie habit" has shifted, audiences are actively rewarding films that offer a superior, differentiated experience. The discussion covers the rise of regional cinema, the importance of ancillary revenues like F&B, and why the "content-first" ecosystem is now the primary driver of footfalls in a post-pandemic world.