Investment Advisory
Business plan development and Vendor CDD for a leading smart electronic brand
02 Mar 2023
The Indian consumer electronic market is a US$ 47.7B
opportunity in 2022 with emerging young & middle-class populations and
urbanization fuelling the growth of this industry. The usage of internet and
increased smartphone penetration are expected to support this growth.
Within the consumer electronic market, the
Indian smart electronic market presents an attractive opportunity with demand
primarily driven by improvement in affordability, increased health awareness,
rise in disposable income, large young population, greater adoption of smart
electronic goods, etc. The shift towards branded products & Indian brands,
emerging digital-first brands, and the rise of online retail are some of the
key emerging trends in this market.
In the following sections, we will shed further light on the
smart electronic market.
A leading smart electronic brand was looking to scale up its business for which it wanted to understand the market landscape for consumer electronics including smart electronic devices & build 5 years business plan for key business categories to show growth, contribution margin & market shares
