Praxisga
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Healthcare
Revenue and new growth opportunities for hospitals
08 Apr 2020
Context
  • Company Description: A large Indian hospital chain
  • Opportunity: The client was suffering from lower sales growth and wanted to explore further revenue potential of core and non-core offerings
Our Approach
  • Through catchment mapping, competitive analysis in the cities, and patient insights, we were able to map the white spaces within core offerings of the hospital chain
  • Through the use of our expert network and sectoral depth, we assessed stepped down care and other intermediary care opportunities and identified attractive locations for growth
  • By using our innovation and acceleration toolkits, we also created multiple parenting and child-raising offerings for our client along with concept validation and entry planning

Key Insights / Outcomes

We mapped the domestic as well as international medical tourism opportunity and identified white spaces for growth

Through use of our expert network and sectoral depth, we assessed stepped down care and other intermediary care opportunities and identified attractive locations for growth

By using our innovation and acceleration toolkits, we also created multiple parenting and child raising offerings for our client along with concept validation and entry planning


Praxis Value Delivered
  • Identified ~US$ 40M worth of revenues which can be completely realized in 5 years
  • ~18% of these revenues were from absent revenue streams and ~25% were from non-core activities

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