Education Employability and Entrepreneurship
Commercial due diligence on pre-primary school chain in India
08 Apr 2020


  • Company Description: A large PE fund 
  • Opportunity: The client wanted to invest in a pre-primary school chain in India. Client wanted to understand the market attractiveness and overall dynamics of pre-primary school franchisees from economics, operational and scalability point of view.

Our Approach

  • We assessed the market size of the pre-primary education in India & the addressable market for the Target company
  • We conducted in-depth interviews (N=~75) and survey (N=~200) with existing and churned out school franchisees to understand their perception towards different players and understand the pain-points
  • We assessed the target company based on the data provided by management to understand it’s the overall performance

Key Insights / Outcomes

Provided deep insights to the client on gaps in the current franchise model and suggested improvement areas

Prepared value creation playbook to assist the client on franchise onboarding and retention, capability building and improving royalties

Praxis Value Delivered

    • Helped client understand the overall pre-primary education sector in India and future trends
    • Helped client assess investment opportunity in the target company 
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