Technology and Internet
Film celebrities mark their attendance in ed-tech sector
22 Feb 2021
Last year, when brands slashed their marketing budgets and
celebrities took pay cuts, education-technology (ed-tech) emerged as a sunshine
segment for endorsements. Backed by massive VC investments, overall, six
ed-tech platforms roped in celebrities for endorsements last year.
Some of the notable deals in the segment were Vedantu with
Aamir Khan, WhiteHat Jr with Hrithik Roshan, Great Learning with Virat Kohli
and Eduauraa with Ranveer Singh. Byju’s, which has been associated with
Shahrukh Khan since 2018, signed on south Indian film actors Mohanlal, Mahesh
Babu and Sudeep Sanjeev to launch their television ad campaigns in Andhra
Pradesh, Telangana and Karnataka, respectively.
The full article was originally published on Financial
Express