Technology and Internet
Film celebrities mark their attendance in ed-tech sector
22 Feb 2021

Last year, when brands slashed their marketing budgets and celebrities took pay cuts, education-technology (ed-tech) emerged as a sunshine segment for endorsements. Backed by massive VC investments, overall, six ed-tech platforms roped in celebrities for endorsements last year.

Some of the notable deals in the segment were Vedantu with Aamir Khan, WhiteHat Jr with Hrithik Roshan, Great Learning with Virat Kohli and Eduauraa with Ranveer Singh. Byju’s, which has been associated with Shahrukh Khan since 2018, signed on south Indian film actors Mohanlal, Mahesh Babu and Sudeep Sanjeev to launch their television ad campaigns in Andhra Pradesh, Telangana and Karnataka, respectively.

The full article was originally published on Financial Express

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