Technology and Internet
Defining Bigbasket’s next move: a crowded grocery market; a cart full of challenges
20 Oct 2020
Four
hundred thousand grocery orders a day. Within months of launching beta
operations in 200 cities, Reliance JioMart announced that mind-boggling number.
Market leader Bigbasket hasn’t clocked that in its nine years of existence,
leave alone three-year-old Amazon Prime Now, Grofers, and Flipkart Supermart.
While
JioMart will take Flipkart and Amazon head-on in horizontal e-commerce, its
immediate target is the grocery category. At the Reliance Industries AGM in
July, chairman Mukesh Ambani, while updating shareholders about the progress of
JioMart, spoke almost entirely about the strides the firm had made in the
grocery category.
The full article was originally published on ET Prime.