Technology and Internet
D2C brands estimated to become a $60 billion industry by FY27: Report
28 Jun 2022
Shiprocket, India's largest eCommerce enablement platform, has released a report on the D2C market in India in collaboration with CII (Confederation of Indian Industries) and Praxis Global Alliance, a global management consulting and advisory services firm. As per the report, Direct to Customer (D2C) is a $12 billion market and is witnessing remarkable and rapid growth. The report states that several D2C brands in India have crossed Rs 100Cr revenue in 3-5 years after the launch.

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