Financial Investors Group
Tough times will make startups go for ‘hero teams’, slash ad budgets and focus on profits
17 Jun 2022
Madhur Singhal, managing partner and CEO of Praxis Global Alliance, specified that some companies operating in the healthtech, ecommerce, and direct-to-consumer (D2C) would be able to use their cashflow much more efficiently, leadin to lower cash burn rate.
It will be difficult for edtech and social commerce to reduce cash burn because the pace of new customer acquisition must be maintained to support growth,

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