Education Employability and Entrepreneurship
Indian edtech platforms are going global
23 Aug 2021
The US, the UK, China, the EU and the MEA are the most preferred geographies for them As the Covid-19 situation continues to disrupt lifestyles across the world, edtech players continue to leverage the opportunities they are getting with students and teachers working remotely online. More than a dozen Indian edtech players have successfully penetrated global markets, all in K-12, higher education, and co-curricular segments.
The prime geography for most of the companies who have expanded outside India has been the US. The reason for the preference is the huge total addressable market, and the ability of parents to spend more on online education. Recent research showed that for an online platform, while half of the surveyed Indian parents were willing to spend less than $65 per month on tuitions, at the same time foreign learners were willing to spend more than $75. This is one of the reasons for Indian edtech players who have been successful in establishing their brand internationally; they see a big chunk of revenue coming from outside India.