Consumer and Retail
Piece of cake: Pandemic sweetens cake sub-segment, attracts bigwigs
20 Nov 2020
New Delhi: Pandemic-induced acceleration in consumption of
bakery items has attracted food majors to venture into the "sweet and
convenient" sub-category of packaged cake segment.
At present, the industry estimates the sub-segment's revenue
generation capacity of over Rs 2,500 crore per annum.
The full article was originally published on The Economic Times.