Consumer and Internet
Market for Internet First Brands evolving in India'
12 Mar 2021

The market for Internet First Brands (IFB) is rapidly evolving in India with several brands across categories developing on the back of online marketplaces, according to a report by Praxis Global Alliance and Brands Decoded.

The report noted that customer desire to try new brands coupled with company willingness to experiment with niche ingredients and materials is propelling the growth of 'Internet first' consumer companies.

The full article was originally published on ET BrandEquity

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