Consumer and Internet
Indian D2C beauty and personal care brands become a darling of VCs
12 Mar 2021

Homegrown direct-to-consumer or D2C beauty and personal care brands are fast becoming a darling of investors in India.

D2C brands bypass the conventional method of multiple supply chain partners by marketing and selling products directly to the consumers. Some of the brands that have gained popularity among millions of Indians over the last couple of years include Nykaa, Sugar, Mamaearth, Wow Skin Science, MyGlamm, Skinkraft, and Plum. Currently, India has over 80 D2C brands across beauty, personal care, cosmetics, and men’s grooming segments.

The full article was originally published on Kr Asia

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